Samsung was looking for a new experience in their 837 space in the meatpacking district. We worked with a photographer named Carlos Serrao to put together a tunnel where photography lighting and a Samsung Galaxy S7 phone work together to create interesting pictures of people. After walking through you can use a different S7 to see your picture, email it to yourself and share it up on the video wall outside the tunnel. Here's my picture when we opened it. Here's the case study video.