Michael C Piccuirro
Michael C Piccuirro
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Michael C Piccuirro

Technical Director, Creative Technologist, Developer

I have over 15 years experience building amazing technology experiences for some of the biggest brands in the world.  

Northside Festival Priceless Surprises

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We prototyped out a beacon experience with MasterCard's Priceless Surprises campaign.  The client liked it so much they decided to deploy it during the Northside festival (June 12th-19th 2014).   The project was even written up in Fast Company: http://www.fastcocreate.com/3032050/mastercard-brings-ibeacons-to-brooklyns-northside-festival

We built in beacon-enabled Priceless Surprises into the existing Northside iPhone app that attendees would have downloaded.  As they walked around the festival they would get a notification that they received a Priceless Surprise where they were then given free tickets to a concert at the festival. The beacons are a relatively new technology and building a consumer experience around them was...challenging.

UncategorizedMichael PiccuirroExperiential, iBeacons, iOS, MasterCard, Prototype