Michael C Piccuirro
Michael C Piccuirro
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Michael C Piccuirro

Technical Director, Creative Technologist, Developer

I have over 15 years experience building amazing technology experiences for some of the biggest brands in the world.  

First ever tweeting cigarette

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After getting into a conversation with a coworker about the e-cigarette  we decided to take it upon ourselves to create the first ever connected e-cigarette.  We hooked up an Arduino to the e-cig and created a companion iPhone application that showed the user how much money he was saving and how many minutes he added to his life.  We also had it tweet out every time he went through a theoretical pack of cigarettes. We had a event at the local bar where he used the device all night and now we can say that we created the first connected e-cigarette (as far as Google is concerned).   It even got picked up my some news sites.