Michael C Piccuirro
Michael C Piccuirro
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Michael C Piccuirro

Technical Director, Creative Technologist, Developer

I have over 15 years experience building amazing technology experiences for some of the biggest brands in the world.  

Equinox - The Pursuit

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So as it often happens a project we work on at the Prototype Studio takes a while before it actually becomes real and sees the light of day. We worked with the Equinox team about a year ago on this idea. They came to us with some connected stationary bikes and software that was supposed to aggregate all the data. The question posed was "How can we use this to build a polished spin class experience for our members?". After a few weeks we had a working prototype where 2 riders could compete head-to-head in 2-3 simple games, all built on the same equipment used in the gym. After we got that up and running we handed it off to the Equinox team in RGA who worked months and months on the final consumer-facing experience being launched.