Michael C Piccuirro
Michael C Piccuirro

Michael C Piccuirro

Technical Director, Creative Technologist, Developer

I have over 15 years experience building amazing technology experiences for some of the biggest brands in the world.  

Digital Streaker


A team at R/GA came to me with this awesome idea to allow anyone to do attention-grabbing advertising during the Super Bowl. I help them come up with a technical plan to do transparent video, did some quick prototyping then led a development team to launch it. The challenge here was getting a transparent video to play over an iframe. At the end of the day it worked and everyone seemed to enjoy it.

This site has since been taken down: http://digitalstreaker.com/ds

Here's some press: http://www.huffingtonpost.com/2014/02/01/digital-streaker-super-bowl_n_4705022.html

And the video:

Digital Streaker Case Study from Jenna Livingston on Vimeo.