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vzw_holiday

Verizon Holiday 2017

I worked on a few Verizon social campaigns for the holidays.   What’s amazing about these projects is that we built them all in the span of about 3 weeks.

First there was a fun hidden coupons game we build into the Verizon 360 Youtube stream of the parade.

Next there was a site that generated Spotify playlists you could send people that would encourage them to buy you the device you wanted.

Finally there was a custom generated video site that allowed you to choose an adorable kid or a sassy grandma.  You could add your custom elements to the video to convince someone to buy you one of the devices available at Verizon.

 

Cole click here.

findthe8

Verizon/SnapChat FindThe8

For the release of the new iPhone 8 Verizon was looking for interesting ways to become top of mind when shopping for the new phone.   The concept we came up with was a SnapChat lens that could only be found in certain areas in the country.   If the user was nearby they would be driven to our mobile experience via a Snap Ad.  It would show a clue directing them to a general location, when they got there, they check the site again and there’d be a more specific clue.   When they got to the right location the lens would be unlocked and they would snap it to us to win.  We had a build a mobile experience with a lot of integrations with sports and weather apis to make sure the lens was available at the right time.

The campaign generated a lot of buzz and people submitted some REALLY creative snaps.