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findthe8

Verizon/SnapChat FindThe8

For the release of the new iPhone 8 Verizon was looking for interesting ways to become top of mind when shopping for the new phone.   The concept we came up with was a SnapChat lens that could only be found in certain areas in the country.   If the user was nearby they would be driven to our mobile experience via a Snap Ad.  It would show a clue directing them to a general location, when they got there, they check the site again and there’d be a more specific clue.   When they got to the right location the lens would be unlocked and they would snap it to us to win.  We had a build a mobile experience with a lot of integrations with sports and weather apis to make sure the lens was available at the right time.

The campaign generated a lot of buzz and people submitted some REALLY creative snaps.

samsung_hu

Samsung Hu

Samsung was looking for a new experience in their 837 space in the meatpacking district. We worked with a photographer named Carlos Serrao to put together a tunnel where photography lighting and a Samsung Galaxy S7 phone work together to create interesting pictures of people. After walking through you can use a different S7 to see your picture, email it to yourself and share it up on the video wall outside the tunnel. Here’s my picture when we opened it.

Here’s the case study video.

rga_office

R/GA Office Screens

A lot of my time in 2015 was spent on these large screens at the cafe of the R/GA office. I was the technical director and there was a large team of creatives and developers on this project. 30 separate displays all working together, able to to be updated in real-time all in full resolution. It was not easy putting together a solution but on January 4th 2016 when we moved into the new office it was all online. Shortly after launch I figured out a way to use LISNR technology to allow people to hear the audio for the videos on their mobile devices.

You can read about the new office here:
http://www.forbes.com/sites/michellegreenwald/2016/05/23/rga-moves-into-to-the-worlds-most-connected-office/#32cb6f466515

39th-street

#RGAPeopleWalkingDown39thStreet

My most successful attempt at an accidental viral marketing campaign. When I moved seats from 350 W 39th St to 333 W 39th Street I was right up against the window. I created this Instagram account to capture people walking by and I would tag them in the picture. Then this buzz took over the agency wondering in who was taking pictures and the more people talked about it then more subscribers it got. Sadly it all ended when we moved to our new office on 33rd Street.

https://www.instagram.com/rgapeoplewalkingdown39thstreet/

FossilQ

Fossil Q

In the summer of 2014 the Fossil team came to the Prototype Studio to help them build a prototype of what would later be called the Fossil Q. It’s a wearable device that looks like a normal watch or bracelet and would be sold in the existing jewelry counters of department stores. The Prototype Studio had 2 jobs, define the technical constraints the creative teams would have to work around and build an early working version using the devices provided by their hardware partner Intel.

It turned out at the time that the Intel hardware was not quite ready to be sent to us so we had our own board built with the same features the Intel hardware had, we hollowed out an existing Fossil watch and put the board in that. This allowed us and the client to put the watch on and tightly iterate on what the features did and how it worked. It also allowed us to understand the constraints of developing a product like this in iOS and we could work with the creative team to come up with solutions around those constraints.

Eventually the Intel hardware was delivered and we swapped that in. This gave us a great starting place to test the capabilities of the Intel hardware and it’s SDK. Then once we were sure we’d be able to provide a great user experience around the hardware a development team was created to build the consumer facing Android and iOS apps. Then almost a year later the Fossil Q was launched.

dodgers_DTR

LA Dodgers – Digital Trading Room

This was a project I was tech director on in the Spring/Summer of 2014. I wasn’t exactly sure when I was allowed to talk about but since you can now find it on Google I guess it’s OK.

The Dodgers hired us to revamp their entire trading process. We built them a room where they could discuss/argue/debate potential trades. There was a 5 x 3 HD display powered by a web application running at full resolution (9600 x 3240). There was also a desktop and iPad experience to control the information displayed on the big screen.

The development team did an amazing job, building a nodde.js backend which had to integrate with some 3rd party data sources. Also since a part of the front end was running at such a high resolution it had to be built in a way where it would scale up gracefully.

By the trade deadline last year the application was running great and looking amazing.

Here’s the a case study video we created, you can skip to 0:55 to see my beautiful mug:)

tour_post

Lincoln Center Tour App

Because of the nature of prototypes I don’t get to work on things that are actually released to the public very often but this is an application we built that anyone with an iPhone can actually download. It’s an audio tour app for our Lincoln Center client. One of the major challenges here was releasing an app chock full of content with a download size under 100 meg. But now my swift and interface builder constraint skills are strong….so very strong.

UPDATE: Looks like the client pulled it from the app store to button up a few things.

Click here to give it a try:

Link to the iOS app
Link to the Android App