For the release of the new iPhone 8 Verizon was looking for interesting ways to become top of mind when shopping for the new phone. The concept we came up with was a SnapChat lens that could only be found in certain areas in the country. If the user was nearby they would be driven to our mobile experience via a Snap Ad. It would show a clue directing them to a general location, when they got there, they check the site again and there’d be a more specific clue. When they got to the right location the lens would be unlocked and they would snap it to us to win. We had a build a mobile experience with a lot of integrations with sports and weather apis to make sure the lens was available at the right time.
The campaign generated a lot of buzz and people submitted some REALLY creative snaps.