We prototyped out a beacon experience with MasterCard’s Priceless Surprises campaign. The client liked it so much they decided to deploy it during the Northside festival (June 12th-19th 2014). The project was even written up in Fast Company:
We built in beacon-enabled Priceless Surprises into the existing Northside iPhone app that attendees would have downloaded. As they walked around the festival they would get a notification that they received a Priceless Surprise where they were then given free tickets to a concert at the festival. The beacons are a relatively new technology and building a consumer experience around them was…challenging.