My most successful attempt at an accidental viral marketing campaign. When I moved seats from 350 W 39th St to 333 W 39th Street I was right up against the window. I created this Instagram account to capture people walking by and I would tag them in the picture. Then this buzz took over the agency wondering in who was taking pictures and the more people talked about it then more subscribers it got. Sadly it all ended when we moved to our new office on 33rd Street.