Michael C Piccuirro
Michael C Piccuirro

Work

Welcome to the site of Michael C Piccuirro. I'm the Technical Director of the R/GA prototype studio and Data Visualization group. Always and forever a developer.

Northside Festival Priceless Surprises

nothside.jpg

We prototyped out a beacon experience with MasterCard's Priceless Surprises campaign.  The client liked it so much they decided to deploy it during the Northside festival (June 12th-19th 2014).   The project was even written up in Fast Company: http://www.fastcocreate.com/3032050/mastercard-brings-ibeacons-to-brooklyns-northside-festival

We built in beacon-enabled Priceless Surprises into the existing Northside iPhone app that attendees would have downloaded.  As they walked around the festival they would get a notification that they received a Priceless Surprise where they were then given free tickets to a concert at the festival. The beacons are a relatively new technology and building a consumer experience around them was...challenging.