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Digital-Streaker

Digital Streaker

A team at R/GA came to me with this awesome idea to allow anyone to do attention-grabbing advertising during the Super Bowl. I help them come up with a technical plan to do transparent video, did some quick prototyping then led a development team to launch it.

The challenge here was getting a transparent video to play over an iframe. At the end of the day it worked and everyone seemed to enjoy it.

This site has since been taken down:
http://digitalstreaker.com/ds

Here’s some press:
http://www.huffingtonpost.com/2014/02/01/digital-streaker-super-bowl_n_4705022.html

And the video:

Digital Streaker Case Study from Jenna Livingston on Vimeo.