A team at R/GA came to me with this awesome idea to allow anyone to do attention-grabbing advertising during the Super Bowl. I help them come up with a technical plan to do transparent video, did some quick prototyping then led a development team to launch it.
The challenge here was getting a transparent video to play over an iframe. At the end of the day it worked and everyone seemed to enjoy it.
This site has since been taken down:
Here’s some press:
And the video: